Using New/Social Media for Cancer Control and Prevention Part II

January 21st, 2014 2:00 pm - 3:00 pm

In early summer, the NCI Research to Reality Program issued a call for abstract inviting community members to share their experiences using new and social media tools in innovative and effective ways.  The response was robust and we are delighted to present the second of a two-part series on Using New/Social Media for Cancer Control & Prevention Interventions.
Haley Justice-Gardiner from the LIVESTRONG Foundation will discuss a campaign launched to increase awareness and utilization of our bilingual resources for Hispanic/Latino cancer survivors and their loved ones, in response to U.S. Census Bureau data finding the Hispanic/Latino population to be the largest and fastest growing minority population. With the rapid increase in internet and social media usage among the Hispanic/Latino audience, viral outreach strategies were created that utilized our existing Facebook and Twitter accounts to connect with bilingual Hispanic/Latinos affected by cancer.

In her presentation, Amy R. Allen from the Mary Babb Randolph Cancer Center (MBRCC) will share the expanded efforts of the Bonnie’s Bus mobile mammography program at the West Virginia University MBRCC that extended beyond traditional outreach modalities to create an adaptive digital media campaign to expand awareness of the Bonnie’s Bus program and the need for breast cancer screening. In response to the success of the Bonnie’s Bus initiative online, other Cancer Prevention and Control programs at MBRCC are now on Facebook including the Appalachia Community Cancer Network and the WV Mountains of Hope Comprehensive Cancer Coalition.

Lastly, Kevin Linn will discuss how the Canadian Cancer Society used a lay-health promoter model in conjunction with social media, including a website, Facebook page, video clips, online news articles, and newsletters to facilitate health conversations with existing LBGTQ online groups and networks. The program was first, successfully implemented in Northern, First Nation, and South Asian communities and subsequently adapted for LGBTQ audiences; by collaborating via social media within well-established online communities the CCS is able to promote participation in cancer screenings in under/never served communities.

Justice-Gardiner, Allen, and Linn will share their perspectives on the best uses of social and new media and how they utilized lower resource cost social media, like Facebook or YouTube, for addressing the cancer needs of hard to reach populations. The final part of the webinar will be dedicated to Q&A and discussion and will offer an opportunity to engage with the presenters, and also to share your own experiences and thoughts.

Please click on the following link for more information and to register for this event:
https://cyberseminar.cancercontrolplanet.org/register.aspx?ID=44.

Webinar on the Affordable Care Act's Impact on Cancer: What's Ahead in 2014

December 18, 2013 Noon EST

As part of the GW Cancer Institute’s technical support for Comprehensive Cancer Control programs and health care professionals, its Center for the Advancement of Cancer Survivorship and Navigation (caSNP) provides free monthly webinars on relevant trends, tools and resources. On December 18, 2013 at Noon EST, caSNP will host “The ACA’s Impact on Cancer: What’s Ahead in 2014” featuring Juliette Espinosa, MA, JD, LLM, Assistant Research Professor, GW School of Public Health and Health Services, Department of Health Policy.

Signed into law into law in 2010, the Patient Protection and Affordable Care Act (ACA) is the most extensive health care system reform in decades in the United States. With the goals of increasing access, improving quality and reducing costs, uncertainty exists regarding the ACA’s effect on cancer care. This webinar will highlight the ACA’s impact on cancer care for providers and patients, including challenges and successes. It will also look ahead to 2014 and how the remaining roll-out of the legislation will affect the cancer community. Register here!

For additional information please contact Mandi Pratt-Chapman: Mandi@email.gwu.edu

Cancer Stakeholder December 2013 - January 2014 Issue

Cancer Partners,
To view the latest issue please either visit:   http://issuu.com/floridahealth/docs/dec_2013_cancer_stake_12-13_with_li 

This issue includes:

Program Spotlight: January is National Cervical Cancer Awareness Month

State Update: Space Coast Cancer Center of Brevard County selected for Health Care Innovation Award 

Tools and Resources: Upcoming webinars, workshops and opportunities for continuing education credits

Cancer in the News: The latest articles from great resources such as Science Daily, the National Cancer Institute (NCI) and the Centers for Disease Control and Prevention (CDC)

Funding Opportunities: Ranging from nutrition, to lunch and learn funding, to science and technology grants

Events: Including local and national conferences of interest to our stakeholders

Please share with your partners!

Lunch and Learn Event Announcement: An Integrative Approach to Breast Cancer Survivorship

WHAT: Lunch and Learn – An Integrative Approach to Breast Cancer Survivorship

WHEN: December 18^th, 2013 from 12:00 p.m. – 1:00 p.m.

WHERE: The Hope Lodge – Gainesville

FEATURED SPEAKER: Dr. Irene Estores

Dr. Irene M. Estores completed her Integrative Medicine fellowship at the University of Arizona Center for Integrative Medicine, the nationally recognized program of Dr. Andrew Weil, as a Bravewell Fellow. She is also a specialist in physical medicine and rehabilitation (PM and R) and completed her residency training at the Sinai Hospital- Johns Hopkins Hospital Inter-institutional program in PM and R. She received her initial acupuncture training at the University of Miami Center for Complementary and Integrative Medicine and has applied this to the management of both musculoskeletal and neuropathic pain. She has worked as clinical faculty in academic medical centers, in federal hospital systems, and in a community outreach clinic prior to her current position as Medical Director of the Integrative Medicine Program at the University of Florida Health System.

Irene's interest in integrative medicine grew out of self-exploration of other healing and belief systems, the deepening of her spiritual practice of prayer, self-reflection and meditation, and a mindful experience of both the good and bad things that have happened in her life as an individual and as a physician. She considers her practice of medicine as a vocation and a spiritual path.

As part of her commitment to nurture her own body, mind, and spirit, she racewalks, keeps a daily prayer/journaling/ meditative reading practice, laughs at her husband's jokes, cooks with her sons, and walks any labyrinth she can find.

COST: Free

OTHER INFO:

Lunch will be provided

Continuing Education Credits will be provided by Suwannee River AHEC

SPONSORED BY: The Florida Breast Cancer Foundation (FBCF), The North Central Florida Cancer Control Collaborative (NCFCCC) and Cancer Connections

RSVP REQUIRED. Please RSVP to lpollock@wellflorida.org by Friday, Dec. 13^th, 2013 at 5 p.m.